Location and brand affect people's trust in cloud services

People's stereotypes regarding different locations around the world influence whether they feel secure in storing their data in cloud service centers in those locations, according to researchers at Penn State, who also found that stereotypes regarding brand authority influence people's trust in cloud services.

source https://www.lifetechnology.com/blogs/life-technology-news-blog/location-and-brand-affect-peoples-trust-in-cloud-services