Study develops framework to help firms use crowdsourcing more effectively

In a world of rapid digital change, the pressure to innovate has increased dramatically. Many firms have turned to crowdsourcing—obtaining information for a task or project from a large number of people, paid or unpaid, typically via the Internet—to identify innovative ideas. Yet many crowdsourcing efforts fall short of expectations or are abandoned. In a new study, researchers developed a framework to help managers understand the process of crowdsourcing so they can use it more effectively.

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